Find out what's actually been capping your business results. Then do one thing about it.
You don't need another business strategy, a brand overhaul or to spend more time making trial reels.
You need to start trusting yourself to do what you know needs doing.
That's easier said than done, which is exactly why you're here.
You're not stuck because you lack strategy
You have the experience. The results. The clients who rave about you.
You're an action taker - your days are filled and you're an expert in your field.
But somewhere between knowing what you're capable of and actually seeing that incredible growth and impact you know is in there... something keeps getting in the way.
Not fear exactly. Not laziness.
Something quieter and harder to name.
How the Trust Challenge works
Inside the five episodes we'll cover part of my TRUST framework to help you start backing yourself:
🎧 The Protection Problem. The reason you keep stopping yourself isn't fear, laziness, or imposter syndrome. It's something much more specific — and once you can name it, you can stop fighting it.
🎧 The belief you haven't named yet. There's one sentence quietly running every business decision you make. You've never said it out loud. By the end of this episode, you will have — and you won't be able to unsee it.
🎧 Affirmation vs rewrite. Why every mindset tool you've ever tried slid off after a week. And the actual mechanism that rewires a belief instead of just papering over it.
🎧 Your first real experiment. Forget pushing through. You're going to do one small thing this week that proves to your own brain a different way of operating is possible — and the evidence will do the work. There's a ChatBot to help create actions too, if that's how your brain works best.
🎧 What self-trust feels like in practice. Not as a concept. As the email you send without rewriting it eight times. The decision you make without polling four friends. The ceiling you stop hitting because you stopped putting it there.
🎧 By the time you finish listening:
💚 You'll catch yourself in the pattern before you act on it — instead of three weeks later wondering why you didn't send the email. Because you'll have named the exact sentence that's been quietly running every business decision you make. In your own words that'll smack you round the face and have you saying "I can't believe I've been repeating that in my head!"
💚 You'll make progress on the thing you've been circling for months — not because you pushed through (I see you, true grit girl!), but because the story underneath it has shifted.
💚 The ceiling moves — and once it moves, you can't un-move it. You'll have one small experiment, actually completed, before the final episode ends. Proof, in your own business, with your own hands, that a different way of operating is possible and different result can come (no manifestation required).
You can listen across five days or binge it over a weekend.
Either way, something will have shifted by the time you finish the last episode.
Sign up and get it in your podcast app now ⬇️
Hi there 👋
I'm Vicky Shilling, the Trust Yourself Business Coach
Author and accredited self-belief coach and the creator of the TRUST framework.
I spent years coaching established solopreneurs on strategy, offers, and marketing.
And I kept seeing the same thing: the strategy was rarely the problem. The internal ceiling was.
So I retrained, rebuilt my approach, and spent years testing a methodology specifically with experienced, capable business owners who were already showing up and still hitting a ceiling they couldn't quite explain.
The TRUST Challenge is a taste of that work.
Five episodes built from the same framework I use with 1:1 clients, designed to show you exactly where the gap is and give you a real first step toward closing it.
“The Chatbot is fantastic. I’ve come away with an insight about my own hesitancy I didn’t have before, and some actionable steps that are grounded in my reality, not bs “go girl” ra ra. Really, really helpful!”
If you've been showing up, doing the work, and still hitting the same ceiling, this was built for you.
Five episodes. Five small exercises.
No affirmations, no hype, no manifesting and nothing you need to clear an afternoon for.
Pop your details below and the challenge episodes and workbook will land in your inbox straight away ⬇️
© 2026 Vicky Shilling. All rights reserved.